Meet the ASOE team

The experience you get with ASOE is something we pride ourselves on and it very much comes down to our world class team and the drive we have to exceed the expectations of our clients. We are passionate about presence, polish and power and we are pedantic about customer service, details and manners.

Zarife Hardy

Founder and Director

Zarife Hardy is an internationally acclaimed expert in professional presence and business etiquette, founding the ASOE in 2010.

As a Director, Zarife works with blue chip clients across a diverse range of sectors including legal, accounting and finance, hospitality, automotive and wholesale, teaching a comprehensive range of communication and presentation skills.

You can read more about Zarife here.

Clark Keating

Elite Athlete and Motivational Speaker

Clark enjoyed a highly successful AFL career with the Brisbane Lions, from 1997 until retirement in 2006. Clark enjoyed premier success in 3 successive seasons, earning him Life Membership for his contributions to the club. Clark’s career continued behind the scenes after retirement, as Ruck Coach for the club.

As a Motivational Speaker Clark draws on his wealth of experience as a key team member, drawing comparisons with the business and corporate world on how to not simply get along, but achieve high levels of success by creating teams that are stronger than the sum of their individual parts.

Sonya Lovell

Business Manager

Sonya joined the ASOE team in 2015 with an extensive background in the corporate arena most notably working with Optus and Austar in the Telecommunications industry.

Sonya manages all business operations for the Australian School of Etiquette while working with Zarife to identify new opportunities to educate on the importance of manners, etiquette and making a powerful first impression in our modern world.

David Lee

Account Manager

Zoe Smyth

Office and Admin Manager